I had the privilege of having Rocky as my instructor. Rocky’s mastery of product management and its practical uses really helped me connect the dots between business strategy, marketing, sales, product, engineering, and UX. Rocky is a product veteran who has a very unique and engaging teaching style that brings you into the PM mindset and process regardless of your background. I am honored to have attended Rocky’s PM course! Highly recommended.
I very highly recommend Rocky's Product Executive Course. Rocky is exceptionally engaging, uses numerous real-life professional experiences as his examples and if full of great advise! Rocky also ensures that each person is heard individually and is free to ask individual questions and talk about their individual professional concerns/interests. This is an absolutely fantastic professional enhancement course for Product Leaders and those in or interested in becoming Product Executives!
I had the best time and learning experience... I was part of Rocky's class, who did a phenomenal job at not only delivering the course (which covered everything from business model, strategy to data analytics and stakeholder management in Product), but also “nudging” us to be more curious, think outside the box and always strive to “deliver customer delight in hard to copy, margin enhancing ways”. Rocky is a truly inspirational product leader and will undoubtedly continue adding tremendous value to the world of Product. Thanks Rocky!
FANTASTIC!!! I have taken a few professional development courses, but this so far has been the best. Rocky is extremely knowledgeable and he keeps the class very engaging. I like how he structured the course and the helpful material.
Rocky is a passionate teacher who not only talks the talks; but walks the walk in the knowledge and truths he shares. He is genuinely dedicated to teaching others and encourages students to aim for success – regardless of what their definition of success may be. Dedicated, Empathetic, Motivational, and Relatable are the epitome of Rocky. I've learned more from Rocky’s genuine character of being a decent human being than any book could have taught.
Rocky has a great mind for understanding the nuances of developing tech products and is one of the most customer-obsessed, empathetic PMs I have worked with. He is very dependable with a high sense of ownership, works well in a matrixed/high ambiguity environment, and strikes the right balance between thinking big and getting stuff done. He can effectively lead product and tech teams, partner broadly on creative and tactical ideas, while always recognizing what truly moves the needle for the business. Rocky was a great partner in driving an ecommerce-enabled, home-improvement platform for homeowners and professionals. Most notably, he brings a natural curiosity and quest for learning everyday. I'd work with him or hire him in a heart beat.
Godwin Pavamani, Business Leader at Amazon, Dell, Sony, Microsoft
Rocky was absolutely phenomenal. He possesses wide industry knowledge & has lots of wisdom! Him sharing real life examples that happened to him in his career was extremely valuable. However, the best part was that he came across as a coach, truly pushing everyone to think about their WHY, ensuring the career path that people choose to pursue resonates with them in the long-run. He is very personable & excellent at creating engagement within the group. We had a group of 20+ peers and everyone stayed through the end! I can’t recommend him highly enough!
As Head of Product Management for our $1.3 Billion eCommerce business, Rocky is responsible for defining, driving and measuring eCommerce roadmap, along with day-to-day operations of our product management, eCommerce analytics, User Experience (UX), and optimization functions. Rocky was selected for this role after an extensive national search. His deep background in industrial distribution, B2B and eCommerce, along with experience with lean startup methodologies, unique skills earned during his time at Stanford, along with unmatched attention to detail, make him an exceptional contributor to any organization.
Michael Bannen, Head of B2B eCommerce at Home Depot (Supply)
Rocky was a great student. Survivor of my tough Hacking for Defense class. Great problem solving skills. Laser-like customer focus. Take-charge leadership. Great addition to any team.
Steve Blank, Adjunct Professor Stanford University
Rocky Sharma (@rockyrunz) is Founder & CEO of ProductLedCEO, ProcurementAI, and Luxeo Platforms — 3x Head of Product, Stanford GSB alumnus, and Forbes Thought Leader
I am an amateur Boxer.
My first memory of boxing is watching the climax of a movie on television as a kid. In the movie, 2 boxers were trying hard to knock each other down for that elusive world heavyweight championship title. The background music during the fight was pacey and depicted the typical good over evil.
Let us see how digital product management can be tied to boxing
Why (Goal): Growing up, I never found a reason to pursue boxing. Watching an actual boxing fight on television lacked all the bells and whistles that I found in that movie. Like in product management, I did not find my ‘Why’ of pursuing boxing as a career or for fun, hence never pursued boxing growing up. Few years ago, I ran into a bunch of people carrying boxing gloves at what seemed like a boxing club. Decided to try it out. Initial thought was boxing could help me keep fit (apart from my marathon training regimen) and I will have fun learning something new. These were the primary and secondary reasons to pursue boxing. (active reasoning)
Who (Organization): Rather than reading a book on how to learn boxing, I signed up for boxing training and decided to try out few boxing trainers. The first boxing trainer was polite, easy to work with, and focused on basic boxing techniques. The second boxing trainer tried to act smart, boasted about his night out with friends in order to create a connection with me, and focused on technique. The third boxing trainer started by stating that her training will prepare me if I get into a fight in the middle of a street. This was followed by few warm up exercises with sudden twists and turns on her command example turn left, lay flat on the ground, stand straight, move back, move forward, turn right, lay flat on the ground, stay down, and many more. If I miss any of these commands then I had to do push-ups as a penalty. Even though I was good at following most commands, I found myself on the ground doing push-ups a few times. The purpose of doing push-ups (apart from the warm up exercise) with my face on the ground was that I was to leave ego at the door and that there is huge room to learn. I believe self-defense was the ‘Why’ that was hidden inside my heart and mind which I did not realize earlier (passive reasoning). I was able to align with the third trainer. She was kind enough to agree to train me. Similarly, in product management, when you are trying to decide which organization to work with, it is important to assess whether its mission and vision align with your beliefs else Product Managers will just perform a job with minimal passion.
What (Toolkit): On my first day of official boxing training, I was asked to pick boxing gloves, hand tape, and hand wrap that were pre-used by members of the club. Even though some powder was used to remove the stink, this kit was stinking. When I placed my hands inside the boxing gloves, I could feel moistness from the sweat of another boxer. It was a horrible feeling. Continued using the smelly kit for 3 months regularly used by different boxers till I could decide that I am continuing boxing for good.
Similarly, in product management, when you start work in an organization, there will be technical debt in products and aspects that you do not like. A good Product Manager just cannot dump the current product and create a new product from scratch without considering the impact. The impact on dumping a current product with no backup plan will be on the current business goals hence a transition needs to be planned (if the return on investment on the current product cannot meet business goals on time).
After 3 months of training and on guidance from my boxing trainer, she recommended few boxing toolkit options. I bought a new toolkit with great quality, awesome design, and a bit pricy. Again going back to product management, tool is a utility. Tools are used to help Product Managers become productive. If there are no tools, it should not be the end of the world. For example, if someone gets into an unprovoked fight on the street, are they going to say ‘Please wait, let me get my boxing kit so that I can knock you down’. No, you go with the flow. There are so many product management tools that are out there to help Product Managers. What if you are working in an organization that is facing massive cost reduction and all such tools are deemed out of budget. Then Product Managers need take it in their stride and learn to work without fancy tools example use an excel sheet instead of product management roadmap tools. Tools have great value. At the same time, lack of tools should not stop you from moving forward towards your goals.
How (Roadmap): My boxing trainer laid out a plan to achieve my goals. I had to learn the basics of boxing, how to protect myself from getting knocked down by covering my cheeks with my hands (defense position) after every punch, and how do you knock an opponent down using swift footwork and arm technique (offense position). While practicing a mix of defense and offense, I am required to maintain eye contact with the opponent and am not supposed to show a tired face. May be that is the reason coaches ask to have your game face on. Hence, there is a need to learn the basics, practice defense and then offense. There were times when I tried to change the taught techniques because it felt better example when you land a straight punch, I provided a wide gap between my arm and my arm pits to land the punch. I was repeatedly corrected that this is not the right technique as I need to keep my arm and arm pits glued so that the punch has maximum impact. Whew! Yes, one can go directly for offense, however, it still takes into account due diligence and utmost practice.
In a nutshell, my boxing trainer boiled down the roadmap into 3 key elements: discipline, patience, and trust. These 3 key elements in boxing can be adapted to product management. Discipline refers to following best practices of product management and practicing them diligently. Patience is taken for granted in the business world especially when stakeholders are looking for immediate results from Product Managers. Hence, it is the job of a Product Manager to practice patience by focusing on the input metrics (input metrics are in the control of a Product Manager as these metrics constitute what path to take to achieve a business goal). A Product Manager should not obsess about outcome (which is not in their control). For trust, Product Managers should trust Data as data does not lie. Data can be corrupt and it can be cleaned. People can lie. Trust is built over a period of time in people. Who do you trust, how do you decide whom to trust, and if you should offer another chance to people who have broken your trust speak volumes about you as a person and your leadership skills (key lesson that I learnt from one of my teachers at Stanford University (Joel Peterson) who also served as the Chairman of JetBlue Airways for over 12 years.)
Rocky Sharma (@rockyrunz) is Founder & CEO of ProductLedCEO, ProcurementAI, and Luxeo Platforms — 3x Head of Product, Stanford GSB alumnus, and Forbes Thought Leader
I am a marathon runner.
Running makes me feel like a bird flying in the open sky with endless opportunities. Strides while running make me feel like a bird spreading its wings depicting openness to taking risks in a world full of uncertainties. Bird is trying to reach a destination within a specific timeframe. There could be several challenges that may prevent this bird from reaching its destination or may cause a delay such as bad weather, exhaustion, attack by an eagle. Then how should this bird plan to reach its destination on time and unharmed?
Let us see how this example can be tied to digital product management:
Target metrics: To quality for an elite and world renounced race, 26.2 miles (42.164 km) needs to be covered within 3 hours depending upon your age range <Yes, the decimals are important as not everyone completes this race>
Baseline metrics: Let’s assume that I can cover 26.2 miles in 3 hours 30 minutes <According to RunRepeat, The world’s average finish time of a marathon in 2019 was 4:29:53. >
Gap in metrics: To qualify for this elite race, I need to cover the gap of 30 minutes within 3 hours at a qualifying event
What is the Product here: I am <running skills, stamina, physique, positive frame of mind>
Common mistake: Not seeking help (asking stakeholders) is one of the key aspects that is often taken for granted in product management. When I started running, I had no formal training. I just ran fast and continuous in few marathons as if nothing could stop me till a running injury hit me. Had no clue on what went wrong or if anything could have been done to prevent the injury. I visited a doctor who prescribed rest and few exercises. I was back to running in a few weeks. Participated in another marathon a few months out and the pain was back on the same spot. I somehow completed the race (looks like there was hardly any change in input metrics hence the pain was back). While I was returning home on foot in full marathon gear, an empathetic person saw me limping on the sidewalk. She immediately saw through my struggle, diagnosed the situation, and offered to help. Did my due diligence to find that she is an awesome runner and a coach. She agreed to be my running coach.
Stakeholders: Stakeholders who can help me achieve this goal could be (a) my running coach (to ensure that I follow along on all the inputs metrics that she provides for my training regimen), (b) my Physio (to ensure that I follow up on all the exercises that she prescribes), (c) Sponsor (if I win a local racing event, it is possible that a company may sponsor my running outfit when I compete for more races), (d) my running crew (who provides encouragement and support throughout the preparation to my race)
Input metrics: If I keep following the same routine, I will get same results with minor improvements. Hence, to achieve my running goal, I need to relook at the input metrics. Input metrics can include several things such as (a) change in diet, (b) additional/different trainer (I am happy with my trainer), (c) different exercise regimen, (d) use of technology <shoes to guide me over Bluetooth if my strides are too long for my pace>, (e) different outfit (shoes, shirt, shorts), (f) few factors may not need a change example socks, cap, (g) and many more
Prioritization: Out of so many input metrics, it is difficult to focus on all input metrics together due to time, money, and scope constraints hence we (my stakeholders and I) need to pick which input metrics will have the maximum impact on the target metrics hence we start work from there
Information overload: With so much unfiltered information over the internet and unsolicited advice on how to improve running, it is easy to get distracted. Hence, the need to focus on input metrics and tracking the improvement via target metrics is essential. In addition, openness to getting coached is important else you will keep getting the same results (target metrics) if you continue to do same things (input metrics)